we could be music

defying traditional labels

We Could Be Music is a culture label building power through music, storytelling, and influence.

We develop artists and songwriters, produce culture-shifting music projects, and partner with mission-aligned organizations to bring ideas into the mainstream of culture — across movements, platforms, and borders.

For Artists & Songwriters
For Campaigns & Organizations

cultural reach

From award-winning music to global media coverage, our work has reached audiences through major cultural platforms and international press.

22.png
20.png
16.png
17.png
15.png
18.png
19.png
21.png

recent releases

〰️

recent releases 〰️ 

Mission

We Could Be Music exists to expand who gets to create culture, and what culture makes possible.

We support artists and creators whose work engages important social issues in their contexts, while building the infrastructure, relationships, and opportunities that allow more voices to participate in global cultural conversation.

Meet Our Artists

partners ❤

new wcbm website logos (2).png
1.png
2.png
5.png
14.png
6.png
12.png
8.png
9.png
4.png
10.png
7.png
11.png
13.png

advisors

  • Simon Moss

    Managing Director, Global Citizen

  • Brianna Cayo-Cotter

    Senior Vice President of Social Impact, SHOWTIME/MTV Entertainment Studios at Paramount Global

  • Trooko

    Multi Grammy and Latin Grammy Award-Winning Producer (Bad Bunny, Beyoncé, Residente, MIA, Major Lazer, Lin Manuel Miranda)

  • Natalia Bautista

    Producer, Songwriter, Co-Founder of 5ta Estudio Bogotá (Sebastián Yatra, Becky G, Morat, Piso 21, Greeicy, Cali y el Dandee)

  • Henry Donahue

    Executive Director, Save The Music

  • Yahaira Orosis

    Founder, Mujeres En La Música Latam (Women in Music Latin America)

  • Dan Porterfield

    President and CEO, The Aspen Institute

say hey

we love new friends

emails go straight to our CEO’s inbox